Friday, October 5, 2007

Trip to Twin Cities

Wow - it has been an incredible two weeks. We traveled to St Paul/Minneapolis where we met Pieter Martin, our editor at the University of Minnesota Press.
We worked with a fabulous creative team that Pieter had mobilized to do the color photography for our book. It all happened at Cenveo, a business that deals in many aspects of advertising, packaging and images for publishers, companies and products of all kinds.

Here is a photograph of the crew in the test kitchen/photo studio. On the left is Terry Tolman. His title is “Creative Workflow Engineer.” He supervises the many photo shoots that happen in this department of Cenveo. Terry helped set up the shots and he was an all-around supportive guy. Pieter Martin stands to his right, in the green shirt. Next to Pieter is Chad Linderman, a chef who cooked and assisted the food stylist. Robin Lietz (wearing glasses) photographed each dish that was prepared. Sami and Sheng are to her right. Next to them is the food stylist, Lara.

We were amazed at the amount of forethought and work that went into each shot. Prior to our arrival, after consulting with us, the team had decided which dishes would be photographed. They wanted to include a variety of dishes, including ones that are simple, complex, traditional, contemporary, entrees, deserts, condiments and beverages. They also decided upon a unifying color pallet and acquired tableware and table coverings that would best show off each dish.

On Sunday, we all spent the morning shopping at the International Market in St Paul, to purchase beautiful herbs and vegetables from Hmong vendors. Yuepheng and Shoua Xiong, the owners of the Hmong ABC Bookstore in St Paul loaned the Press several lovely pieces of Paj Ntaub to include in the shots.

It took four days to do the photography. Sheng, Sami and Chad chopped, mixed and cooked. Laura meticulously styled each dish. What a perfectionist! She considered the exact placement of each lime wedge and chili pepper. Robin spent hours photographing each dish. The degree of detail that goes in to getting the lighting, textures, colors and the placement of each element of a food photograph astounded us. Here is a photograph Sami took of Chad, Terry and Robin reviewing an image of papaya salad on the computer screen.

Because Sheng lives in Sacramento California and Sami in Portland Oregon we do much of our work on the book via email and don’t get to spend much time together. Well, that changed for the several days we spent in the Twin Cities. The pace was hectic, but we did have our moments of fun.

We'll write more later about some of the other wonderful people we met in St Paul while doing research for the book.

1 comment:

Carl said...

I love the pictures -- and I'm looking forward to the book! Yay!